You don't have time to nurture every lead. Your system does.

The 4-Layer Nurture Engine is the exact automated Follow Up Boss system I've installed for 500+ real estate teams — Smart Lists, Action Plans, Stages, and Ponds. All of it. Free.

Once upon a time, you got a new lead.

You called fast, followed up a few times, and then... nothing. The lead went cold. You moved on to the next one. Rinse and repeat.

Meanwhile, 90% of your database sat untouched — names you paid for, relationships you started, deals that could've been.

Today, the best teams do it differently.

They nurture every lead through a system. Not manually. Not hoping they remember to follow up. A system that runs whether they're showing houses or on vacation.

But for years, building that system has been a nightmare.

Scattered YouTube videos. Random blog posts. Expensive consultants who disappear after setup. You piece together Smart Lists from one source, Action Plans from another, and hope it all works together.

No one has put it all under one roof — until now.

The 4-Layer Nurture Engine is the result of 8 years and 500+ installs. It's the exact system I've built for top-producing teams across the U.S. and Canada.

Smart Lists. Action Plans. Automations. Ponds. Everything you need to nurture every lead — without adding hours to your day.

Inside the 4‑Layer Nurture Engine

Layer 1: Stages

13 Stages (14 with Flex) — simple pipeline states that keep your database organized and your next actions clear.

Layer 2: Smart Lists

10 Dynamic Smart Lists (11 with Flex) — built to drive agents to Smart List Zero so you always know who to contact next.

Layer 3: Action Plans

24 Action Plans — paced to build trust and momentum.

Layer 4: Ponds

4 Ponds for clean handoffs and clear ownership — built to keep follow-up organized as your volume grows.

Who this is for

This playbook is for you if:

  • ✓ You have leads sitting in your CRM that nobody's touching
  • ✓ You want a system that nurtures automatically — not more tasks on your to‑do list
  • ✓ You're a team leader who needs visibility into whether agents are actually following up
  • ✓ You've tried action plans before but they didn't stick
  • ✓ You know you should nurture but don't have time to do it manually
  • ✓ You want proven sequences — not to write emails from scratch
  • ✓ You're tired of losing deals to the agent who "just showed up"
  • ✓ You use Follow Up Boss and want to finally use it right

This playbook is NOT for you if:

  • ✕ You don't use Follow Up Boss (this is built specifically for FUB)
  • ✕ You only want to work hot leads and ignore the rest
  • ✕ You're looking for a magic button — this still requires showing up
  • ✕ You already have a nurture system that's working

Ready to get the playbook?

Start building your 4‑Layer Nurture Engine today.